Audi Commands AICE Win

Audi’s rousing :90 Super Bowl spot from Final Cut founding editor Rick Russell with agency Venables Bell & Partners and MJZ director Craig Gillespie took home a win in the Automotive category last night at the AICE Awards in Chicago!

The spot, set to the tune of the late, great David Bowie’s “Starman” told the tale of a retired astronaut who rediscovered his joie de vivre when his son gives him the opportunity to “pilot” the new Audi R8. The spot has been, in addition to broadcasting during Super Bowl 50, has been viewed collectively more than ten million times online.