‘Every Game Is Everything’ in Fox Sports’ new Campaign

Final Cut, Significant Others and Final Cut Sound teamed up with Wieden+Kennedy and Pulse directors Sam Pilling and Ryan Booth for the return of College Football on a massive 15-piece campaign entitled “Every Game Is Everything”, the agency’s first work for the client, creating individual spots for 14 Big 10 Conference teams.


Fox Sports “Every Game Is Everything” Anthem
Editor: Michael Dart Wadsworth
Sound Design: Alex Bingham
VFX: Significant Others

Final Cut Sound’s Alex Bingham did sound design on the whole campaign, Significant Others handled VFX, and editors Michael Dart Wadsworth, JD Smyth, Spencer Campbell as well as assistant editors Andre Castiglioni and Sophie Solomon O’Connell all jumped into the fray to cut individual spots.


Fox Sports “Cornfield”
Editor: JD Smyth
Sound Design: Alex Bingham
VFX: Significant Others


Fox Sports “Blizzard”
Editor: Spencer Campbell
Sound Design: Alex Bingham
VFX: Significant Others

You can read more coverage in Adweek, Agency Spy here and here and Creativity and Ad Age.