ASICS Moves Us in New Campaign!

ASICS moves us in their new campaign #IMoveMe featuring international superstar DJ Steve Aoki.

ASICS “#IMoveM” Editor: JD Smyth | VFX: Significant Others | Sound Mix: T. Terressa Tate

Created in collaboration with United Entertainment Group and directed by production company Decon’s TJ O’Grady Peyton, the #IMoveMe campaign featured, in addition to Aoki, dance crew The Kinjaz, the Cobra Fitness Club, and boxer Alicia “The Empress” Napoleon.

With VFX by our Significant Others, and sound mix by Machine Sound‘s T. Terressa Tate, Final Cut editor JD Smyth cut the anthem featuring Aoki, while Spencer Campbell cut a doc profile of the DJ, as well as a piece featuring boxer Napoleon. Assistants Dan Berk cut the Cobra Fitness Club piece and Geoff Hastings cut the Kinjaz pieces.

ASICS “#IMoveMe – Who Is Steve Aoki?” Editor: Spencer Campbell | VFX: Significant Others | Sound Mix: T. Terressa Tate

ASICS “#IMoveMe – Alicia “The Empress” Napoleon” Editor: Spencer Campbell | VFX: Significant Others | Sound Mix: T. Terressa Tate

ASICS “#IMoveMe | The KINJAZ – A Brotherhood of Movement” Editor: Geoff Hastings | VFX: Significant Others | Sound Mix: T. Terressa Tate

ASICS “#IMoveMe | Cobra Fitness Club – Expression In Every Movement” Editor: Dan Berk | VFX: Significant Others | Sound Mix: T. Terressa Tate

This was a great project, and an awesome collaboration with Decon and across Final Cut, Significant Others and Machine!

For The Drum’s ‘Ad of the Day’ coverage of JD’s #IMoveMe campaign centerpiece, read on here.