Secret’s New Campaign from W+K is a real #StressTest

Secret has teamed with agency Wieden+Kennedy, Somesuch and Anonymous Content’s director Aoife McArdle and editor Paul Zucker to launch their new #StressTest campaign.

The new campaign rolls up its sleeves and tackles real sweat-inducing situations head on in their first spot “Raise.” You know, real issues like closing the gender wage gap.

Check out Fast Company Co.Create, Adweek and Agency Spy for more on the campaign.