At Cannes Lions Tuesday night, we were over the moon thrilled to receive the Film Craft Grand Prix for Editing for our work on The New York Times “The Truth Is Worth It” campaign edited by our very own Jim Helton with agency Droga5 and directed by Furlined‘s Martin + Lindsay.
It was a tremendous honor to be recognized specifically for our craft, but that wasn’t all – the campaign garnered three Gold Lions and another five Silver Lions for the agency, Furlined and Wave Studios. We’re tremendously grateful to have worked alongside some of the very best the industry has to offer on this incredible, and incredibly meaningful, work.
Excerpted from Ad Age:
Film Craft Jury Chair Rebecca Skinner, managing director and executive producer at Superprime, noted that the jury was unanimous in its decision. “Craft is quite subjective and it is in the eye of the beholder, but this particular idea at its core was so complimented by the craft in every single aspect, that it was seamless, it was immersive. Without one piece of it being crafted in a perfect way, it would have hurt the other piece. It was a very strong piece of work and we all felt very proud about it.”
Read Ad Age’s full coverage on the night’s Craft wins here.
And stick around to watch the Grand Prix-winning campaign below.