Beyonce and Final Cut Come Together for WHD

Yesterday was United Nations World Humanitarian Day.  To mark the significance, heavyweight Beyonce lent her talent to the project with her single, “I Was Here” serving as the WHD anthem.  She recently performed the ballad at the UN General Assembly, and Editor JD Smyth was tasked with bringing that performance to life.

Droga5, the creatives behind the video, hit their target of 1 billion messages sent stating, “This World Humanitarian Day I’m doing something good, somewhere, for someone else.  Join Me!”

About World Humanitarian Day: Every year on August 19th, World Humanitarian Day recognizes those who face danger and adversity to help others.  August 19th is the anniversary of the 2003 bombing of the United Nations headquarters in Baghdad, Iraq, which killed 22 people.